Natural Resources Defense Council, Inc.

  • Regional Digital Advocacy Campaign Director

    Job Locations US-DC-Washington | US-DC-Washington
    Posted Date 10 months ago(3/5/2018 3:10 PM)
    Job ID
    # of Openings
    Communications [102000]
  • Overview

    The Natural Resources Defense Council (NRDC) is the nation's most effective environmental action organization. We use law, science and the support of 3.1 million members and online activists to protect the planet's wildlife and wild places and to ensure a safe and healthy environment for all living things. NRDC was founded in 1970 and our staff helped write some of America's bedrock environmental laws, including the Clean Water Act, and many of the implementing regulations; our water enforcement cases played a major role shaping current water policy throughout the country. Today, our staff of more than 500 lawyers, scientists, economists, policy and communications experts, and others, work out of offices in New York, Washington, Chicago, Los Angeles, San Francisco, Bozeman, Montana, and Beijing.


    Position Summary:

    The Natural Resources Defense Council (NRDC) has an immediate opening for a Regional Digital Advocacy Campaign Director.


    NRDC is increasingly focusing on winning key environmental fights in cities, states, and regions around the U.S., and in taking a regional advocacy approach to federal policy issues. This new position will build a regionally-focused digital advocacy strategy and, over time, a team of digital campaigners to dedicated to supporting growing regional advocacy teams in the Northeast, West, and Midwest to mobilize Members, activists and supporters to take action on local, state and federal advocacy issues.


    Ideal candidates will have strong digital advocacy skills and experience, at both the federal and local and state levels (state legislatures, governors, state agencies, etc.), and experience managing staff or volunteers.


    The position reports to the Senior Director of Digital Advocacy and Fundraising. We will prioritize candidates who can work in our New York office, but we will consider candidates in Washington, D.C. Candidates must have an ability to travel.


    • Develop, launch and manage multi-channel advocacy and fundraising campaigns related to local, state and national policy issues. Key campaign tactics will include email, petitions, donations, digital ads, call-in days, events, social media, mobile tools, phone calls, website content marketing, and more.
    • Work with planning teams to develop regionally-focused digital advocacy strategies that help achieve both national and regional campaign goals.
    • Overtime, build out and manage a team of regionally-focused digital campaigners.
    • Write and edit email action alerts, eNewsletter blurbs, campaign plans, SMS alerts, creative briefs, online video scripts, copy for graphics, and more.
    • Assist in managing paid and earned email acquisition strategies, especially in key states and regions, including online advertising, list chaperoning, email list appends, and organic cross marketing tactics.
    • Represent NRDC at some local offline advocacy events
    • Respond to email and phone call inquiries from local activists and supporters.
    • Work to ensure successful promotion and engagement of our campaigns on social media.
    • Develop and incorporate testing strategies into campaigns.
    • Assist in development reports summarizing the results of multi-channel campaigns.


    • Applicants should have a minimum of two years professional experience in digital advocacy and fundraising, or organizing -- ideally with experience working on progressive local or national advocacy causes and/or political or electoral campaigns.
    • Experience managing staff, freelancers or volunteers.
    • Knowledge of digital engagement best practices is critical.
    • Strong writing and editing skills are a must, including experience writing direct response advocacy and fundraising emails and the ability to adapt writing style to a pre-existing “voice.” Must also understand email and web copy writing best practices, demonstrated ability to produce copy that is clear, compelling and motivating, and can turn around copy on a same-day basis when news developments warrant it.
    • Experience with local offline or field is a plus.
    • Strong communications skills are a must, including the ability to coordinate well with field staff, local activists, partners, allies, etc.
    • Experience producing and analyzing response rates reports in Excel.
    • Working knowledge of eCRMs (Luminate Online, Salesforce, Salsa, Engaging Networks, etc.) and their technical capabilities as they relate to digital strategy and campaign planning is a plus.
    • Candidates with a deep concern for the natural world, a belief in the power of grassroots action to make a difference and a commitment to using a large membership and online citizen network to help protect the environment are preferred.
    • Applicant must be able to master complex issues, take direction, turn around plans and campaigns quickly and meet strict deadlines.

    NRDC is committed to workplace diversity and inclusion. We are equal opportunity employers and do not discriminate in hiring or employment on the basis of race, color, religion, national origin, gender identity and expression, marital status, sexual orientation, age, disability, veteran status, or any other characteristic protected by federal, state, or local law.  We offer competitive salaries, excellent benefits, and a pleasant working environment.  Salary is based on a nonprofit scale and commensurate with experience.


    Pursuant to the San Francisco Fair Chance Ordinance, for positions based in San Francisco, CA we will consider for employment qualified applicants with arrest and conviction records.


    To apply, please visit and upload your resume and cover letter through our online portal. Please no phone calls, emails, faxes or in-person resume drop-offs. Please reference where you saw this posting. NRDC is an Equal Opportunity Employer. 


    If you are having technical difficulty while applying, please reach out to iCIMS Customer Care at 1-800-889-4422.


    For further information about NRDC, please visit


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